Why Spotify Needs To Invest In Visual Along With Audio

If Spotify wants to win the streaming battle, it needs to double down on video and invest in sharing and creating great content.

‘There are three different paths the company could take. The easiest and most obvious would be to build a library of great music video content — every time a user wanted to hear a song, they would be served the official video along with the audio.Spotify could also license concert videos and even venture into live streaming shows.

It’s not a new strategy — Tidal attempted to live-stream Kanye West’s album release party, although it was plagued by technical difficulties, but at least it is on brand and would add some value to the user experience.A more interesting move would be to launch a suite of original programming, although Apple Music and Tidal are also in this space.

Source: MP