WPP, Spotify Forge Global Partnership; In China, One Music Website Is Always No. 1
platformstream.substack.com
WPP’s Data Alliance and Spotify have entered into a global partnership whereby the two companies will collaborate on data and insights, creative, technology, programmatic solutions, and new growth markets. The Chinese market is dominated by Douban.com, which exposes users to thousands of bands around the world and is essential to China’s own music scene.
WPP, Spotify Forge Global Partnership; In China, One Music Website Is Always No. 1
WPP, Spotify Forge Global Partnership; In…
WPP, Spotify Forge Global Partnership; In China, One Music Website Is Always No. 1
WPP’s Data Alliance and Spotify have entered into a global partnership whereby the two companies will collaborate on data and insights, creative, technology, programmatic solutions, and new growth markets. The Chinese market is dominated by Douban.com, which exposes users to thousands of bands around the world and is essential to China’s own music scene.