WPP’s Data Alliance and Spotify have entered into a global partnership whereby the two companies will collaborate on data and insights, creative, technology, programmatic solutions, and new growth markets.As part of the agreement WPP has access to the listening preferences and behaviors of Spotify’s 100 million users in 60 countries.
WPP, Spotify Forge Global Partnership
WPP, Spotify Forge Global Partnership
WPP, Spotify Forge Global Partnership
WPP’s Data Alliance and Spotify have entered into a global partnership whereby the two companies will collaborate on data and insights, creative, technology, programmatic solutions, and new growth markets.As part of the agreement WPP has access to the listening preferences and behaviors of Spotify’s 100 million users in 60 countries.